We all know the truth that advertising hides – artificial products, a certain lighting and subtleties of small print at the bottom of the screen.
The children in it are attracted by something else – a bright picture, cheerful music, a dynamic plot. It seems to me that most children react to commercials, do you think?
I admit, and I was among those mothers who fed children for advertising. Up to two and a half years old, it was impossible to interest any cartoon, and in fact often wanted to attract her attention with something for at least ten minutes.
I know that it is not a good habit to eat in front of the TV, but sometimes I needed to feed the child quickly and efficiently, and there was no other way out.
They, unlike kids, already quite well understand the meaning of the advertising text. My daughter loves musical advertisements, the songs of which she remembers almost instantly. Not once was the situation when she began to sing at the pharmacy after seeing certain drugs on the display window.
You did not notice that on children’s TV channels advertising is a bit different? More offers from manufacturers of toys, baby food and other products from this segment.
And this is no accident, because the audience at these channels has its own – children. And then in the shops you have to listen to stories that this juice is useful, but that is not very. And if the image of your favorite character is also on the package, it’s easy to guess the child’s choice.
Another marketing ploy is to add an image on the label, and sales will immediately increase. And if you also run a commercial that the hero loves and advises this product, success is guaranteed. So there are waffles with Masha and the Bears and other similar products. And this does not apply not only to nutrition, there are also clothes, stationery, etc.
Before the holidays, advertisers are trying to determine the choice of the child. I have noticed more than once that it was on the eve of the new year that doll makers and Lego, who are trying to promote their goods, are becoming more active.
It all depends on the attitude to advertising parents. I pay attention to advertising, but its presence does not always determine my choice. I try to explain to my daughter that the main task of the commercials is to provide information. Just so that we know the properties of a product, the presence of stocks in stores.
In reality, the situation is often different. It is almost impossible to immediately win a trip to the sea for a text message sent, and cottage cheese with Masha and the Bears actually turns out to be not so tasty. Probably, this is how advertising should be treated – to trust, but to check. How do you think?
And how do your children react to advertising? Do they believe her?