Главная 7 Child development 7 Promotions “Pink Ribbon in your city” – 5 years!

Promotions “Pink Ribbon in your city” – 5 years!

Promotions

5 years ago one of the largest All-Russian health marathons “Pink Ribbon in your city” started. In 2013, the campaign was initiated by Avon in conjunction with the Cancer Prevention Foundation and with the support of the FGBU Oncology Research Institute. N.N.

Petrov, Ministry of Health of the Russian Federation in the framework of the charity program of the brand “Together against breast cancer. Since then, more than 40 thousand women in 20 cities of Russia underwent a free breast examination. About 2% of them found out about suspected breast cancer and were sent for further observation to cancer centers.

Today, the Pink Ribbon in Your City is a whole range of awareness-raising activities aimed at creating a responsible attitude to health in a society.

Promotions

It is proved that timely diagnosis maximizes the chances of recovery: found in the early stages, breast cancer is curable in 94% of cases. However, many women have not yet acquired a useful and necessary habit to regularly undergo breast examination, and more than 50% of Russian women have never done a mammogram. Meanwhile, only 40 minutes at the reception at the breast examiner once a year (up to 40 years – once every 2 years) make it possible to preserve health, and sometimes life!

Therefore, along with the organization of accessible mass diagnostics, educational work is of great importance. The mission of the “Pink Ribbon in your city” campaign is not only to detect breast cancer in its early stages, but also to help women develop an attentive and caring attitude to their own health.

Promotions

The campaign also includes the “Together against breast cancer” hotline with toll free number 8-800-200-70-07, created by Avon in conjunction with the Oncology Patient Care Service “Clear Morning”. Specialists receive calls from healthy women (36%) and patients with an already made diagnosis (38%), who need reference information, consult a doctor or psychologist. 83% of calls come from the regions.

The hotline employees provide invaluable assistance not only to women themselves, who are faced with the problem of breast cancer, but also to their relatives, who are eager to support a loved one. According to the director of the Service for the Care of Oncology Patients “Clear Morning”, Olga Goldman, cooperation with Avon brings tangible results: over the past year the number of calls to the hotline has doubled.

Since June 2015, the hotline has received more than 25,000 calls.

“Over the 5 years of implementation, the Pink Ribbon in Your City initiative from a charity event that allows women to undergo a preventive examination has grown into an extensive comprehensive campaign aimed at changing society’s attitude to the problem of breast cancer. Today “Pink Ribbon” continues to gain popularity, covers all new regions, attracts more and more people who are not indifferent to their health and the health of their loved ones.

Now it’s not only women from the “risk group”, but also their children – they, growing up, form the younger generation, which has important information about cancer and the need for regular surveys, ”says Maxim Rakov, head of corporate and internal communications Avon in Eastern Europe.

О admin

x

Check Also

Loads at the dawn of a child’s mind

The question of how to take a baby usually comes up for parents when he ...

Passing score: Apgar score

On the 1st and 5th minute, Apgar score is given to all children without exception. ...

If pupils have holidays, but parents do not

Vacations are a period traditionally associated with rest in both adults and children, although teachers ...

How do children get to know this world?

For a newborn, a subject that he no longer sees or does not hear, simply ...

Liquid formula for artificial feeding

Liquid mixtures today are used most often for feeding premature babies, including in maternity hospitals ...

Village for single children

In 1949, the Austrian Hermann Gmeiner built the very first children’s village. Then in Austria, ...

New Year’s and Christmas

Our most fun holidays are New Year and Christmas. In view of the New Year ...

New DVD: develop, watch, have fun

We present the review of December: educational games, cartoons and films for children and parents. ...

Official opening of Hisense office in Russia

The main task of the Russian office is to promote high-quality household appliances for the ...

Not just a child, but a personality!

To respect a child, to tell him the truth, to trust him, to listen to ...

Can children mushroom

If you read the answers of doctors to the question whether children can be given ...

Why is the child lying

Usually a lie is called a bad habit or a sign of a bad temper. ...

Advertising victim

Young children do not particularly care about advertising. If only because you are for him ...

Dasha-traveler “in Luzhniki

This theatrical performance has already caused a stir among the children’s audience in Australia, Great ...

Twelve feats of the pope

Is your dad one of those who find it easier to sort out the engine ...

Breakfast for children: 7 options for a healthy breakfast for a preschooler

Breakfast for preschool children is necessary, because the presence of breakfast is the prevention of ...

Sandbox Psychotherapy or Sand Therapy

Sand therapy, a Jungian sandbox, playing with sand, kinesthetic sand, sand painting are just a ...

How to punish young children?

Your familiar adult women are right, and not so. They are right that you, like ...

Children of real kings: how is their life?

The most famous heir to the throne, no doubt, Prince George of Cambridge, the first ...

Twins: breastfeeding not canceled

If a woman has the desire to breastfeed twins, it is advisable to choose in ...

Kindergarten menu: trust or check?

Since January 2012, the Moscow municipal kindergartens have switched to “industrial” food. Virtually all dishes ...

Daria and Sergey Pynzar: happy together!

HAPPY PARENTS Is the second child a different matter than the first? DARIA PYNZAR With ...

Eat and lose weight: 10 products for burning calories

Without further ado, we present to you this magnificent top ten calorie-burning foods: Grapefruits speed ...

Space Odyssey of the Light Country

The holiday that has been fond of many will be held in St. Petersburg for ...