The main task of the Russian office is to promote high-quality household appliances for the home in Russia: televisions, refrigerators, freezers, washing machines, and air conditioners. In the future, in addition to household appliances, the company also plans to promote smartphones under its own name, which have long been sold in Asia and Europe.
Hisense products are exported to more than 100 countries. The opening of the Russian representative office was a logical stage in the active development of the corporation. Since its founding in 1969, Hisense has been developing innovations in the field of consumer electronics, home appliances, intelligent information systems, and high technologies for digital medicine, construction, and transportation.
In each of these areas, the company occupies a leading position.
Today, Hisense is one of the leading corporations with its own research and development centers, innovation bureaus and world-class computer technology laboratories. In the process of its formation, the company patented more than 860 technical developments and technologies. Hisense uses 3 ultra-modern industrial complexes located in Europe, Central America and South Africa, as well as 12 research centers in different countries of the world.
Branches of Hisense research and innovation centers are located in several provinces in China, South Africa, the United States and the Netherlands. More than 75,000 professionals work at 18 Hisense enterprises located in different countries of the world.
Expertise, quality and cost
The advantage of Hisense products is the combination of high-tech expertise, quality and cost. The corporation also pays close attention to the service and after-sales service of its products and is ready to provide comprehensive support to consumers. For this, the company throughout Russia organized free information support, which works 363 days a year from 9 am to 9 pm. Today in 128 cities of Russia there are 150 Authorized Service Centers (ASC). During the year, the number of cities where the ASC will be organized is planned to increase by 25% (mainly at the expense of the Urals and the Far East).
Given the high demands that Russian buyers place on products, as well as greater competition in the Russian market, the combination of such factors gives Hisense a chance to win a significant share of the home appliances market.