In matters of self-care, Western men feel more confident. Thus, 50% of Britons consciously approach the choice of creams and believe that products with a natural composition are more suitable for their skin. And 25% of European men admit that today they pay more attention to their hair than six months ago.
The hair really stands alone. This is indicated by the financial reports of cosmetic companies: the growth of the market for men’s hair care products was 200%.
But it is quite natural. Fashion for men’s haircuts is changing rapidly. The latest trend set by Hollywood stars: average hair length or impressive bangs.
To stay on the crest of the wave, gentlemen have to delve into which gels create an elegant sheen, and which fix the forelock tightly. But the age-old popular line for shaving the last couple of years barely kept afloat. Despite the fact that the bushy beard passed the position, giving way to a beard trimmed and well-groomed, careless stubble advanced to the first place.
More recently, it has become indulgently tolerated even in the offices of the most prudent companies, so men seem to have forgotten the habit of shaving for a long time. Cosmetics for care has undergone a minimum of changes: in this area, the stronger sex loves consistency.
And yet do not think that men have nothing to surprise us.
Remember who is found in the still waters? It turns out that modern men have little deodorant, hairspray and the notorious shower gel. They are open to experimentation.
According to statistics, men are increasingly visiting the beauty salons. All less shy to do a manicure. Diligently get rid of the vegetation on the body.
In response to a surge in interest in self-care, websites and video blogs appear entirely devoted to the issues of male beauty. And if, 5–7 years ago, women-stylists were mainly enlightening newbies, today the users themselves share cosmetic luggage with each other. Runet indicates the same.
The information that can be gathered from the Web amazes with a range of potential queries. How to make beard oil at home, how to make the intimate area hair removal, how to apply highlighter and concealer … And, actually, why should this surprise or alarm us? The story saw men walking on their heels, wearing stockings, curling their hair and glueing flies.
At the same time, no one looked askance at them. So it’s time for us to take it for granted: the men began to discuss beauty issues with curiosity, and their interests extend as far as ours.
This is the trend that is gaining momentum every year. And if you do not believe that your dad or husband is doing “it,” your son or grandson will almost certainly be.
No doubt, as long as this level of awareness and emancipation is not widespread. Many men over the age of 30–35 years old, both Westerners and ours, are often embarrassed to buy cosmetics in the store.
Usually because among the shelves filled with variegated bottles, they are lost. (And you would not be confused if you were in a tire shop?) Yes, and prejudices are still strong. Most men of classic hardening are convinced that cosmetics and everything that relates to it is a purely feminine lot.
But, if you find the right approach to the fastidious one, it will remain true to the chosen brand for many decades. Such conservatism is simply explained: he does not want to go through all the circles of hell again to select one unfortunate flask. The conclusion is obvious: to bring a man of a traditional warehouse to the common sense path, one must learn to speak the same language with him.
Professional counselors undergo a special psychological training for this purpose, but nothing prevents you from doing the same. Before decisive boarding, it is important to understand the needs of men’s skin and men’s souls.
Alexey Mironenko, BIOTHERM training director in Russia, reveals all the secrets to us. The composition of cosmetics marked “For Men” is primarily influenced by physiological features. Men’s skin is thicker, so the texture of the cream should be light and gel-like.
Then the active components can penetrate inside. For the same reason, gentlemen need a tangible exfoliating effect. Those who regularly shave, skin is constantly injured.
And it becomes more sensitive – with time develops a predisposition to the appearance of redness. Therefore, products for lovers of smooth cheeks are generously flavored with anti-bacterial and anti-inflammatory ingredients.
Everyone knows that men age later, but age-related changes develop dramatically. They “rent out” literally one fine morning. However, even before the fateful hour they have something to hurt. The first signs of aging in men are earthy complexion and dark circles under the eyes.
We must pay tribute, they notice these symptoms and do not get upset about this. Another point – the sweat glands of the stronger sex by nature more, so they sweat more. To eliminate shine in the composition of male funds add matting ingredients.
As for aromatic additives, purely male fragrances prevail here.
Now the main thing: how to talk with men about cosmetics right? After all, you have long been tired of watching your favorite cream melt just before our eyes, because someone has “skin peeling off from the frost.”
It’s time to induce the faithful to acquire their own cosmetic arsenal!
- Never use the word “cream” and especially “fluid” when it comes to facial skin care. Men associate them with a female cosmetic bag and can be stubbornly outright joking. It is better to caress the male ear with the native and specific for it word “gel” (the benefit of many men’s care products is gel-like texture). Or try to introduce such a simple concept as “care.”
- Repeat more often that “gel” and “care products” are needed by a man not to be beautiful, but to feel comfortable: to forget about the unpleasant sensations after shaving, to get rid of the burning sensation and the feeling of skin tightness. And in any case, do not say too much! Anti-aging effect and components for the fight against dark circles themselves do their work. The benefit of reading instructions for creams men do not seek.
- Set as an example of stars. For example, David Beckham. He is natural, he has a wife and four children and he uses cosmetics every day because he wants to look healthy.