From haute couture he turned his face to the children quite recently, but the new audience did not have to win for a long time. The trend originated in the United States: in Hollywood, the 6-year-old Suri, daughter of Tom Cruise and Katie Holmes, who was called by local journalists “the mini-queen of children’s fashion”, became a tastemaker in Hollywood. As it became known to the public, star parents have already managed to spend 150 thousand dollars on baby shoes, and they continue to lay out about 1 million on her clothes every year.
Judging by the numerous photo reports, the couple Beckham, Jennifer Lopez and Gwen Stefani indulge their offspring no less. And, of course, their example was contagious.
Internet polls confirm: mere mortals do not stint on children’s toilets too. It even goes so far that some kids can measure their closets with their parents, the benefit of which is to fill them. From the easy supply of designers, high heel shoes, high leather boots, luxurious fur coats, stylish trench coats, long-sleeved dresses, formal suits and ties quickly migrate from an adult to a children’s wardrobe, except in a reduced size.
And some of these outfits baby can try on as early as 2 years. Parents who approved the reform, argue this way: why should a daughter or son walk in cheap brands if mom and dad are wearing expensive boutiques? And what’s wrong with that baby from birth will be fashionable?
But these questions should not be left rhetorical: while PR managers are rubbing their hands, psychologists are sounding the alarm.
There is no place for chance in our wardrobes: we are guided by hidden and obvious desires in choosing clothes. And the parents shape the baby’s appearance on the same principle, although in this case it’s more difficult to control secret emotions.
Children become a showcase in which we exhibit our own ambitions. Those who can decipher these messages can tell a lot not only about the value system of adults, but also about their attitude to the child. Parameters such as purity, tidiness and diversity reflect the degree of mother’s care, love and emotional involvement in the life of the baby.
If a crumb is taken out into a shabby dress, it can be a sign of indifference and even neglect. And if he goes out into the yard in full equipment of a small city dweller, it means that he is valued as a person and he lives in the same rhythm with the older family members. Another stereotype – elegant dresses.
They usually indicate that parents are very proud of their new role. Fans of vest with inscriptions like “I love my mommy!” Or “My dad is superman!” Dream that their son adored them and admired them.
Expensive baby clothes often symbolize the ideal representation of parents about success. It can be interpreted as a good wish to the child to realize the unfulfilled dreams of adults. But other interpretations are possible.
To understand how expensive brands appear in the children’s closet, you should first understand why adults love them so much.
Reduced copies of adult collections cause psychologists fear. If parents buy such outfits for rare receptions, there is nothing wrong with that. But if the child wears them every day, his exclusivity and belonging to the clan of adults is emphasized.
And such an unsuccessful undertaking in the literal sense deprives the crumbs of childhood. The kid tries to behave like an adult, and since he is not good at it, excesses are possible.
The most rosy of them is the disappearance of father’s securities in an unknown direction; the saddest thing is that such clothes really make a child grow up faster, and he starts copying older people’s sexual behavior much earlier.
Among other things, clothing performs an important social function, and we all are well aware of this role. Things help us to express emotions and mood, and with their help we can form the opinions of others about ourselves.
For example, if a woman is determined to flirt, then, most likely, she will choose a frank outfit and emphasize her merits. If you need to strengthen business skills, a strict blouse, knee-length skirt and dark-rimmed glasses will go with great chances. Although sometimes our perceptions of relevance cause others to be perplexed.
What may seem to one as the height of elegance, the other will perceive as the quintessence of bad taste. Brands help us to solve the problem, behind which there is a very specific image and status.
Their language is universal and understandable on all continents. Knowing that we will not have a chance to make a first impression a second time, many decide not to take risks and rely on the imagination of famous couturiers.
But one thing is when a person puts on rich clothing to the place – at a dinner party, social event or a business meeting, and quite another when he covers himself with expensive labels from head to toe for a trip to the store or a morning jog. In the latter case, the deliberate demonstration turns into a way to tell others: “Look and envy, I’m not some loser, but something I’m worth!” Most often, this impulse arises from people with difficult financial past.
They want to emphasize that they have achieved a lot in life, and they want others to notice this without fail. Expensive clothes on a child can increase the rate and increase the emphasis.
Only here is the wrong side of this desire unsightly. Clothing is just one of the joys of life, and not the most important one. Things that were raised to the cult and multiplied by the modern axiom “time is money” lead to the substitution of values.
Therefore, it seems to many of us that the more money we spend on a child, the stronger we prove our feelings to him. Do not just forget that kids are indifferent to clothes.
All they really need is love, attention and care.
Of course, a child takes an example from parents, but even if adults do not show interest in clothes, this does not mean at all that their offspring will remain indifferent to fashion. Our tastes are largely shaped by advertising, and children are very susceptible to its influence.
As French sociologists have found out, by the age of 3, babies are starting to get a good idea of brands. From this age, about 90% of children identify well-known brands of cookies, chocolates and sweets, and as many as 93% identify the global American fast food chain.
But this is only a warm-up: by the age of 5–6, they begin to understand toys and demand the latest versions of consoles, and soon fall in love with mobile phones. Progress is much faster if there are older children in the family: looking at the generous gifts that their brothers and sisters present to them, little ones very soon begin to cry for justice.
They usually become interested in clothes in adolescence, but, given its important social role, this can happen much earlier.
Up to 10–14 years old, the child doesn’t care how much his sneakers, pants or dress cost, and which designer has invented them. He just wants to be like the rest.
This desire to imitate friends and people who are pleasant to him is quite natural and characteristic of most children. As soon as the baby begins to go to kindergarten or school, it is important for him to be accepted into the team at all costs, and brands make it much easier. Usually the model to follow is the leader of the group.
Not realizing that the “leader” is gaining credibility due to his own charisma, the child, due to his inexperience, will explain his success with clothing and will think that the exact same jacket will help him. And if the crumb voices his desire, it is most reasonable to satisfy his request.
Otherwise, in the company of young denim fans, he will feel like an outcast in his pressed trousers with arrows. There is another reason for heightened attention to clothing: kids love to boast in front of each other, and adults often give more elegant compliments to smartly decorated babies.
But child envy has not been canceled.
To form a child’s good taste and an adequate attitude to things, you need to start a preventive campaign in advance. From 3-4 years old, it is highly desirable for a child to explain why it is best to wear comfortable clothes for a walk, and beautiful clothes for her grandmother’s birthday.
And such an educational program, in spite of a steady delusion, is equally necessary for both boys and girls. Whenever possible, it is necessary to emphasize why in the top three with a butterfly the son looks like a real gentleman, and in a black bandana and torn jeans it looks like a pirate. It is important to make the baby learn to choose clothes according to the situation, otherwise in the future he will appear for an interview in a crumpled T-shirt and sweatpants.
And do not think that similar mistakes girls make less. It is worth looking around to make sure: the weaker sex also has something to work on. But girls are even more important to be able to dress with dignity, because society finds fault with their appearance more strongly.
How many things in the wardrobe of the baby is not so important, but it is better that there are not too many of them. Children, fed up with any material goods, very quickly lose interest in clothes and entertainment, and later also in knowledge.
But the quality is crucial. Psychologists are strongly advised to buy only good-quality things for your child: it will be easier to inculcate in him a sense of style.
Colors and prints can be any if they are in harmony with other baby toilets. When a child begins to pick up ensembles himself, it is very important to praise him for the successful combinations of tones and styles.
Children should also be taught to take care of clothes and to appreciate mother’s work. But this does not mean that your orders will be executed, so it is better to always keep things that are not to be torn and stained in obviously losing cases.
Only in this way can the baby crush a plate of cherries safely, happily run through the puddles and embrace the wet but beloved dog heartily.
Up to 3 years old clothes are chosen by parents for the baby, and then you should start listening to his opinion. To drive a child to the shops (with any focus) is useless: he will like everything, parents will quickly lose their balance and the trip will end in hysterics. It is best to find out the preferences of the baby in advance and go shopping with the data obtained.
You can ask, for example, about what color jacket he wants and what he likes more: polka dots or stripes, “lightning” or buttons. So gradually, with the help of parents, the crumbs will develop the correct and, which is also important, an independent taste in clothes.